Blizzard added two World of Warcraft-themed shirts to their official Gear Store ahead of BlizzCon. The first was The War Within Key Art T-Shirt, priced at $30. It showcases the official key art for the Worldsoul Saga's opening expansion, featuring updated character models of Thrall, Alleria, and Anduin in the expansion's signature poses. The War Within launched in August 2024, following Dragonflight.
The second shirt was the What Sword? design, priced at $35. The phrase became a long-running community meme after Game Director Ion Hazzikostas wore the question on a shirt during WoW's Deep Dive panel — a knowing nod to Anduin's legendary sword, the Blade of the Primus. The sword returned as a narrative thread in the Worldsoul Saga, giving the meme renewed relevance. BlizzCon attendees had the chance to be photographed with a life-size replica of the sword on the convention floor.
Wowhead covered the reveal and carried links for both designs during the BlizzCon announcement window.
Both shirts were listed on the official Blizzard Gear Store at the time of release. The What Sword? shirt was priced at $35 and the War Within Key Art T-Shirt at $30, with worldwide shipping.
Last reviewed 2026-06-13 against Patch 11.0 The War Within — Maintained by WowCarry's WoW team.
