WoW Summer Discount Event: Save Up to 65% on Cosmetics

Key Takeaways

The 2024 WoW Summer Sale ran through July 1, 2024, with the deepest discount — 65% off — applied to two cosmetic bundles: the Frenemies Pack and the Accessories Pack.
The Frenemies Pack included six mounts (Luminous Starseeker, Mystic Runesaber, Shu-zen the Divine Sentinel, Sunwarmed Furline, Wen Lo the River's Edge, plus one alternate) and six pets at 65% off.
The Accessories Pack included the Diadem of the Spell-Keeper transmog, Wings of Awakening (five colour variants), two Hearthstone visual effects (Eternal Traveler's and Timewalker's), and the Transmorpher Beacon toy — also at 65% off.
Character services were discounted separately: 33% off character boosts, 30% off transfers, race changes, faction changes, and name changes.
The Level 80 Boost on sale was for Cataclysm Classic, not retail WoW; the retail Character Boost was the Level 70 version at the time.
A shorter-window Welcome to Azeroth Bundle (60-day game time + Dragonflight + Level 60 Boost) ran concurrently, ending June 23.
The 2025 WoW summer sale later offered only up to 50% off, making 2024's 65% the deeper of the two promotions.

The 2024 WoW Summer Sale stood out as one of the sharpest discount windows Blizzard had run on cosmetic items in the pre-War Within period. For players who had been watching specific mounts or transmog sets, the timing aligned with the lull between Dragonflight's final patch and the August expansion launch.

Cosmetic Bundles at 65% Off

The headline offer was 65% off on two bundled cosmetic packs sold through the Battle.net Shop and the in-game Shop button on the character selection screen.

The Frenemies Pack collected six pets and six mounts, all purchasable individually at full price but offered together at a steep bundle discount. Included mounts were the Luminous Starseeker, Mystic Runesaber, Shu-zen the Divine Sentinel, Sunwarmed Furline, and Wen Lo the River's Edge. For players who already owned one or more of the individual items, the bundle still represented a saving on the pieces not yet collected — though Blizzard did not offer partial credit for owned items, so the full bundle was best value for collectors who owned none of them.

The Accessories Pack leaned toward transmog and utility cosmetics: the Diadem of the Spell-Keeper head transmog, the Wings of Awakening back-slot transmog in five colour variants, two alternate Hearthstone visual effects (Eternal Traveler's Hearthstone and Timewalker's Hearthstone), and the Transmorpher Beacon toy.

📌 Note: The 65% discount applied only to these two bundles. Character services ran at separate discount tiers (30–33%), so the two offer types could not be combined or stacked in a single purchase.

Character Services at 30–33% Off

Alongside the cosmetic bundles, Blizzard discounted account services for the sale window:

Character Boost (Level 70 for retail WoW): 33% off, reduced to $40 from the standard $60. Two-pack and three-pack bundles were available at the same per-boost rate.
Level 80 Boost (Cataclysm Classic): also 33% off at $40. This boost applied to WoW Classic's Cataclysm ruleset, not to retail characters.
Character Transfer: 30% off, down to $17.50 from $25. Three-pack ($35) and eight-pack ($80) options were also available.
Race Change: 30% off, down to $17.50 from $25.
Faction Change: 30% off, down to $21 from $30.
Name Change: 30% off, down to $7 from $10.

Players considering character service purchases can compare character boost options for current Midnight content to see which level-up path fits their needs today.

The Welcome to Azeroth Bundle

A separate bundle offer, the Welcome to Azeroth Bundle, ran on a tighter window ending June 23, 2024 — about a week before the main sale closed. It combined 60 days of game time, the Dragonflight expansion, and a Level 60 Character Boost into a single package — oriented toward lapsed players or newcomers wanting to enter the game before The War Within launched in August 2024.

⚠️ Timing note: The Welcome to Azeroth Bundle expired June 23 while the main summer sale ran to July 1. Players who wanted both the bundle and cosmetic packs had to complete the bundle purchase first.

Frequently Asked Questions

When did the 2024 WoW Summer Sale run?

The main 2024 WoW Summer Sale ran through July 1, 2024. The Welcome to Azeroth Bundle component ended earlier, on June 23, 2024. Both were tied to the pre-launch period before The War Within released on August 26, 2024.

What was 65% off in the WoW 2024 Summer Sale?

The 65% discount applied to two cosmetic bundle packs: the Frenemies Pack (six mounts and six pets) and the Accessories Pack (transmog sets including Wings of Awakening in five colours, two Hearthstone effects, and the Transmorpher Beacon toy). Character services were discounted separately at 30–33%.

Were character boosts discounted in the 2024 WoW Summer Sale?

Yes. The Level 70 Character Boost for retail WoW was 33% off at $40 (standard $60). The Level 80 Boost for Cataclysm Classic was also 33% off at $40. Character transfers, race changes, faction changes, and name changes were 30% off.

Is the 2024 WoW Summer Sale still active?

No. The sale ended July 1, 2024. It was a limited-time promotion tied to the pre-launch period before The War Within (WoW's tenth expansion). As of 2026, the current expansion is Midnight, and separate promotions apply.

Did the Level 80 Boost apply to retail WoW?

No. During the 2024 summer sale, the Level 80 Boost on discount was specific to Cataclysm Classic. Retail WoW's Character Boost raised characters to Level 70 (the Dragonflight cap). The War Within raised the retail cap to 80 after the sale period ended in August 2024.

What was the Frenemies Pack?

The Frenemies Pack was a Battle.net Shop bundle containing six mounts — Luminous Starseeker, Mystic Runesaber, Shu-zen the Divine Sentinel, Sunwarmed Furline, and Wen Lo the River's Edge — and six companion pets, sold together at 65% off during the 2024 summer sale. Each item was also available individually at full price.

How did the 2024 WoW Summer Sale compare to 2025?

The 2024 summer sale offered up to 65% off cosmetic bundles, the largest headline discount. The 2025 WoW summer sale offered up to 50% off, making 2024 the deeper promotion of the two. Both ran in the June–July window ahead of major content updates.

Last reviewed 2026-06-10 against Patch 10.2.7 Dark Heart — Maintained by WowCarry's WoW team.