WoW x Mountain Dew 20th Anniversary Promotion: What You Could Earn
The WoW x Mountain Dew 20th anniversary promotion ran November 4, 2024 through January 31, 2025, offering the Hateforged Blazecycle mount and more.
By:
John Langan
Key Takeaways
- The WoW x Mountain Dew 20th anniversary promotion ran from November 4, 2024 through January 31, 2025. It is now fully concluded.
- Two limited Game Fuel flavors were produced: Citrus Blackberry featuring Xal'atath and Alleria Windrunner, and Citrus Cherry featuring The Lich King and Thrall.
- The headline reward was the Hateforged Blazecycle mount (600 points). Three battle pets (Thrillbot 9000, Chillbot 9000, Lil' Ragnaros) were each 400 points.
- Points were earned by purchasing qualifying Mountain Dew, Doritos, and Rockstar Energy products and redeeming codes on mtndewgaming.com.
- EU players could redeem US codes on the portal. A Discord Quest (December 2-9, 2024) offered the Crown of the Violet Rose as a free alternative for international players.
- The portal also included Diablo 4, Elder Scrolls Online (Karthwolf Charger at 2,000 points), Madden NFL 25, and Microsoft Flight Simulator 2024 rewards.
Full details on can artwork, rewards with point costs, and international alternatives follow below.
The WoW x Mountain Dew 20th Anniversary Promotion
On November 4, 2024, Blizzard launched the WoW x Mountain Dew Game Fuel collaboration to mark World of Warcraft's 20th anniversary. The promotion ran until January 31, 2025, built around purchasing qualifying Mountain Dew, Doritos, and Rockstar Energy products, entering codes at mtndewgaming.com, and spending accumulated points on WoW in-game rewards.
The collaboration was widely anticipated before its official announcement. In October 2024, a Reddit user (u/Electronic-Garden-16, r/mountaindew) posted a factory video showing purple Mountain Dew Game Fuel cans being produced at roughly 1,000 cans per minute. Wowhead preserved the images after the account was deleted. Blizzard and Mountain Dew confirmed the promotion shortly after.
The Can Designs and Characters
Citrus Blackberry: Xal'atath and Alleria Windrunner
The new Citrus Blackberry flavor featured artwork of Xal'atath, the antagonist of the August 2024 expansion, alongside Alleria Windrunner. Citrus Blackberry was a new flavor created specifically for this collaboration. Both characters are central to WoW's storyline during the 20th anniversary period.
Citrus Cherry: The Lich King and Thrall
The returning Citrus Cherry flavor featured The Lich King (Arthas Menethil, consistent with WoW's 20th anniversary nostalgia framing) and Thrall. Citrus Cherry had previously appeared in earlier Mountain Dew gaming promotions, making it the legacy flavor of the two.
Full WoW Reward List
All rewards were redeemed at mtndewgaming.com using accumulated points. Here is the complete WoW reward list with confirmed point costs:
| Reward | Type | Points required |
|---|---|---|
| Epic Edition game code | Game code | 4,000 |
| Hateforged Blazecycle | Mount | 600 |
| Thrillbot 9000 | Battle pet | 400 |
| Chillbot 9000 | Battle pet | 400 |
| Lil' Ragnaros | Battle pet | 400 |
| Bot Wrangler's Violet Apron | Tabard | 300 |
| Bot Wrangler's Crimson Apron | Tabard | 300 |
| Bot Wrangler's Belt | Cosmetic | 300 |
The 4,000-point Epic Edition code required sustained purchasing across the three-month window. A 24-pack of Mountain Dew or 12-pack of Game Fuel each earned 1,000 points, meaning four such purchases covered the Epic Edition alone.
Products and How Points Were Earned
Points accumulated through qualifying purchases, with codes printed on packaging:
- 100 points: 20 oz Mountain Dew (regular or Diet)
- 100 points: Doritos bag
- 200 points: 20 oz Mountain Dew Game Fuel (any flavor)
- 500 points: 12-pack Mountain Dew
- 1,000 points: 24-pack Mountain Dew
- 1,000 points: 12-pack Mountain Dew Game Fuel
Rockstar Energy products were also eligible for points. The mtndewgaming.com site geo-blocked non-US visitors during the pre-announcement phase but remained accessible to EU players for code redemption once the promotion went live.
✏️ Note: EU players could redeem US-purchased codes on the portal. However, qualifying products were only sold in US retail, so international participation primarily depended on sourcing codes from the US or using the Discord Quest alternative.
Alternatives for Non-US Players
Players outside the Americas who could not source qualifying products had one confirmed free path: a Discord Quest that ran from December 2 to December 9, 2024. Completing the quest awarded the Crown of the Violet Rose, a cosmetic headpiece, at no purchase cost. While it was not a direct substitute for the full reward list, the quest gave international players a limited collectible during the 20th anniversary window.
If the anniversary period brought you back to Azeroth, explore our WoW catalog for current services across raid progression, Mythic+, and character gearing.
Other Games on the Same Portal
The mtndewgaming.com portal was not WoW-exclusive. Points earned from qualifying products could also be applied to rewards in:
- Diablo 4: transmog items.
- Elder Scrolls Online: Karthwolf Charger mount (2,000 points).
- Madden NFL 25: in-game items.
- Microsoft Flight Simulator 2024: in-game items.
Points from a single purchase carried over to any participating game, so players with multiple active accounts could split their budget across titles.
Frequently Asked Questions
When did the WoW Mountain Dew 20th anniversary promotion run?
The promotion ran from November 4, 2024 through January 31, 2025. Code redemption on mtndewgaming.com closed at end of January 2025. The promotion is now fully concluded and no new codes can be redeemed.
What was the headline reward in the WoW x Mountain Dew promotion?
The Hateforged Blazecycle (mount) at 600 points was the headline collectible for most players. Three battle pets (Thrillbot 9000, Chillbot 9000, and Lil' Ragnaros) were each 400 points. Two tabards and a belt were 300 points each. The highest-cost reward was an Epic Edition game code for 4,000 points.
What Mountain Dew flavors were made for the WoW collaboration?
Two Game Fuel flavors were produced: Citrus Blackberry (new, featuring Xal'atath and Alleria Windrunner) and Citrus Cherry (returning, featuring The Lich King and Thrall). Regular Mountain Dew, Diet Mountain Dew, Doritos bags, and Rockstar Energy products also counted for point accumulation.
Could non-US players participate in the WoW Mountain Dew promotion?
Code redemption was technically accessible to EU players through mtndewgaming.com. However, qualifying products (Mountain Dew Game Fuel, Doritos, Rockstar Energy with promotional codes) were only stocked in US retail, making physical code acquisition impractical for most international players. The December 2024 Discord Quest (Crown of the Violet Rose, December 2-9) was the confirmed free alternative for players outside the Americas.
What was the Discord Quest during the WoW 20th anniversary promotion?
A Discord Quest ran from December 2 to December 9, 2024, awarding the Crown of the Violet Rose cosmetic headpiece. The quest required watching qualifying streams or completing specified Discord activities. This was available globally at no cost and served as the primary path for international players during the 20th anniversary promotional period.
What was the WoW Mountain Dew Reddit leak before the announcement?
Before the official announcement, Reddit user u/Electronic-Garden-16 on r/mountaindew posted a factory video showing purple Mountain Dew Game Fuel cans being produced at roughly 1,000 cans per minute. The account was subsequently deleted, but Wowhead preserved the images. Blizzard and Mountain Dew confirmed the collaboration shortly after the leak circulated across WoW community sites.
Last reviewed 2026-06-19 against WoW 20th Anniversary promotion (Patch 11.0, November 2024) — Maintained by WowCarry's WoW team.